F1 T-Mobile  | Sphere Studios

T-Mobile sets out to showcase how fast and reliable their 5G network is. During F1 in Las Vegas, NV, we developed a story that dives into a digital city that’s powerd by the speed of T-Mobile. Engines revving, sparks flying, and a hot pink race car come together to create a brand emphasizing moment.  

ROLE: Art Direction, Concept Art

Concept Artist: Thomas Kernan
Creative Director: Eric Cruz