BET HER

One of my first projects with Paramount was to develop and design concepts for BET’s rebrand of BETher. I approached this project with the concept of embracing the beauty of black women, adding in vibrant and illustrated elements to create a  composition. Over time, I  worked with our internal teams to develop additional color ways and layouts. 

The intention of these designs is to show potential compositions to present to licensees to create products, experiences, and capsule collections of their own. 

Role: Designer, Art Direction

MOODBOARD EXPLORATIONS:




ROUND 1 




PATTERNS