BLOOD ORANGE
MORNING RECOVERY
In my time at More Labs, I had the opportunity to create many assets, such as social posts, emails, and miscellaneous brand collateral.
My final project with this wonderful brand was the branding and packing design of the new edition Blood Orange Morning Recovery sku. Morning Recovery is a supplement designed to help you bounce back after a of drinking. For the holidays, More Labs aimed to release to a special edition bottle that’s in a new shareable size, meant for cocktail mixing.
Role: Package Design, Development & Art Direction
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For the box, I chose to go with a deep, blood red color to resemble the blood orange flavor. As a team, we wanted the box to represent this elevate flavor and holiday flavor.
For the bottle design, I wanted to maintain the circular element that is prominent in other More Labs branding and in the product lineup. Here, I designed a simplified blood orange icon and used rounded elements throughout the bottle and box to create cohesion and showcase the new cittrus flavor.
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My final project with this wonderful brand was the branding and packing design of the new edition Blood Orange Morning Recovery sku. Morning Recovery is a supplement designed to help you bounce back after a of drinking. For the holidays, More Labs aimed to release to a special edition bottle that’s in a new shareable size, meant for cocktail mixing.
Role: Package Design, Development & Art Direction
For the box, I chose to go with a deep, blood red color to resemble the blood orange flavor. As a team, we wanted the box to represent this elevate flavor and holiday flavor.
For the bottle design, I wanted to maintain the circular element that is prominent in other More Labs branding and in the product lineup. Here, I designed a simplified blood orange icon and used rounded elements throughout the bottle and box to create cohesion and showcase the new cittrus flavor.
