XOJU

I worked with founder and creator Danny Ressler to bring the initial vision of XOJU to life. XOJU is an ultra-premium soju distilled from apples and made in South Korea.  The concept of this brand was to create a one-of-a-kind, high end soju. Danny identified a gap in spirits category: a top shelf soju. 

Role: Logo Design, Brand Ideation/Art Direction, Package Design

  *Photo credit: XOJU internal brand team


BRANDING: 

For XOJU, I chose a deep jade to pay homage to the class green soju bottles, but also to add an elevated feel. I illustrated the waves on the box to represent the smooth liquid and to add a sense of motion.

LOGO:

The word mark is simple and bold, intended to be distinctive among the many high end liquor.  The accompanying icon is a deconstructed version of the South Korean flag. I  wanted it to be clean, impactful, and recognizeable.





*Photo credit: XOJU internal brand team